A Workshop on "Search Engine Optimization and Google Ad Campaigns"
26 Feb 2026
The Darshan Institute of Management, DU, organized a workshop on “Search Engine Optimization and Google Ad Campaigns” for students of the BBA (Hons.) Digital Marketing program in collaboration with SunBharti Digital. The session was conducted by Mr. Maulik Tanna and attended by 34 students. He shared valuable insights into search engine optimization and digital advertising while covering key topics such as campaign planning, keyword research, ad performance analysis, and search visibility. Through practical demonstrations and interactive discussions, students gained hands-on experience and a better understanding of digital marketing strategies. The workshop helped bridge the gap between academic learning and industry practices while equipping students with industry-relevant skills for the modern digital marketing landscape.
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Darshan University - having the foundation of its first Institution laid in 2009, and later on, established and consolidated under Gujarat Private Universities (Second Amendment) Act of 2021. It is one of the leading institutes within Saurashtra that offers Diploma, UG, PG and Doctoral Courses.
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