News & Activities Details

The Darshan Institute of Management organized a workshop on “Search Engine Optimization and Google Ad Campaigns” for students of the BBA (Hons.) Digital Marketing program, in collaboration with SunBharti Digital. The session was conducted by Mr. Maulik Tanna, who shared valuable insights into search engine optimization and digital advertising.The workshop was attended by 34 students and covered key topics such as campaign planning, keyword research, ad performance analysis, and search visibility. Through practical demonstrations and interactive discussions, students gained hands-on experience and a better understanding of digital marketing strategies. The session helped bridge the gap between academic learning and industry practices while equipping students with skills relevant to the modern marketing landscape.