Search Engine Optimization and Google Ad Campaigns
26 Feb 2026
On 26th February 2026, the Darshan Institute of Management at Darshan University, Rajkot, successfully conducted a professional workshop titled "Search Engine Optimization and Google Ad Campaigns" for students of the BBA (Hons.) Digital Marketing program. Organized in collaboration with SunBharti Digital, the session featured Mr. Maulik Tanna, who provided critical industry insights into the evolving landscape of search visibility and paid advertising. This institutional-level initiative combined theoretical frameworks with a practical demonstration of campaign structuring, keyword research, and performance metrics. Throughout the interactive session, thirty-four participants engaged in hands-on learning to bridge the gap between classroom theory and real-world digital strategy. By exploring both organic optimization and bidding strategies, students gained essential skills necessary for modern business environments. The event concluded with a comprehensive discussion, reinforcing the university's commitment to fostering industry-academia linkages and enhancing the technical proficiency of its future marketing professionals.
Who we are?
Darshan University - having the foundation of its first Institution laid in 2009, and later on, established and consolidated under Gujarat Private Universities (Second Amendment) Act of 2021. It is one of the leading institutes within Saurashtra that offers Diploma, UG, PG and Doctoral Courses.