BBA (Hons.) Digital Marketing

Program Details

  • BBA (Hons.) Digital Marketing

About BBA (Hons.) Digital Marketing

BBA (Honors) DM is a 4-year full-time, industry-focused management program designed to enhance students' soft skills in business and management. It equips students with a diverse skill set to effectively manage, launch, and grow new or existing businesses, while also fostering teamwork through projects, presentations, case studies, and problem-solving activities.

This comprehensive soft skills program nurtures students holistically, offering a curriculum that blends contemporary domains such as accountancy, economics, finance, management, marketing, banking, human resource management, taxation, law, and computer studies, along with seven specialized certificate courses. The primary aim of this management program is to prepare graduates with the knowledge and skills necessary to tackle the dynamic challenges of modern businesses.

BBA (Honors) DM is ideal for students aspiring to develop a deep understanding of management concepts and principles.

Practical Exposure Given on:

  1. Canva
  2. AI Tools
  3. Google Ads
  4. Google Analytics
  5. Digital Marketing
  6. Social Media Marketing
  7. Search Engine Optimization

What makes BBA (Hons.) Digital Marketing @ DU unique?

  • Highly Qualified, Well Experienced, Industry Linked, Dedicated Faculties
  • A strong theoretical foundation for crystal clear fundamentals
  • Focus on project-based learning with applications of technologies in real life
  • Exposure to cutting-edge technologies through seminars and workshops
  • Inter-disciplinary, management and soft skill courses for holistic learning
  • Earn While You Learn program transforms a student into an entrepreneur
  • 90%+ Placement track record by School of Computer Science since 2013

Why BBA (Hons.) Digital Marketing @ DU?

  • Exposure to the real business world through industrial visits.
  • Highly qualified, well-experienced, industry-linked, and dedicated faculty.
  • A strong theoretical foundation for a clear and in-depth understanding.
  • Interdisciplinary, management, and soft skill courses for holistic learning.
  • Extensive student–corporate interaction through internships and projects.
  • Emphasis on applying knowledge to real-world business challenges.
  • In-depth coverage of commerce-related subjects.
  • Professional education and training in management disciplines.

Career Opportunities

The BBA-DM program is an excellent choice for building a career in Business and Management, with graduates often pursuing an MBA for further specialization. It opens doors to various industries such as Banking, Finance, HR, Insurance, Marketing, Education, and Production, while also equipping students with entrepreneurial skills to start their own businesses. Additionally, BBA-DM graduates are eligible for government jobs, including GPSC Class II & III, Banking, Railways, and Civil Services. Career opportunities in digital marketing span multiple domains, including Digital Marketing Management, Social Media & Content Marketing, SEO & Web Analytics, E-Commerce & Affiliate Marketing, Branding & Public Relations, and Customer Relations.

Curriculum

Our well-planned and standards-based sequence of fruitful experiences targets students’ practice and achieves proficiency in content and applied learning skills. With a boom in value and skill-based education, our curriculum offers the same diversity to the learners.

( CC - Core Courses, MD - Multi-Disciplinary Course, AE - Ability Enhancement Courses, MC - Other Mandatory Courses, SE - Skill Enhancement Courses, VA - Value Added Courses, DS - Discipline Specific Course (Minor/Elective) )

Who will Teach You?

Our faculties are well versed with the subject knowledge, having ample experience in their respective fields. They contribute to the holistic development of the personality of students by providing enough care and attention. The faculties are continuously involved in effective classroom teaching, academic advising and counseling of students, participation in departmental committee work, continuous development of the curriculum through assessment, applied research or scholarly activity, and service such as assisting in the recruitment of students.

Ultra Modern Infrastructure

With our ultra-modern infrastructure, smart classrooms, lush green campus, a wide range of sports facilities, and highly professional staff, we aim at nothing less than the best. Our students are our biggest assets and we continually work to bring the most dynamic and superior quality education to our young lot. Additionally, we also have a hostel facility for students.

Placement

The Training & Placement Cell at Darshan University is well-known for its consistent placement records. We strive to facilitate students in finding jobs that match their skill sets. T&P Cell also assists students in defining their career goals and attempting to achieve their ambitions through various pre-placement activities.

Pre-placement Activities
  • Mock Interview
  • Mock Group Discussion
  • Aptitude Preparation
  • English Proficiency Improvement Program
  • Technical Workshops/Seminars
  • Internship Programs
  • Industrial Visits
  • Skill Development Activities
Placement Process
DU Placement Process

Prominent Alumni

The alumni of Darshan University have made remarkable contributions to the growth and development of our nation, ranging from infrastructure development to the service sector. 7000+ Alumni are serving as engineers, scientists, technocrats, academicians and entrepreneurs to benefit society and humanity. They represent the ethos of Darshan University across the world and make a significant impact on society. The highly enriched alumni of DU serve as a link between the past and the present, aspiring to be the catalyst for a bright future.

Activities & Achievements

Getting involved in clubs, societies, volunteering and part-time work is a great way to meet new people, enjoy your time at university and ensure you strike a healthy balance between studying and your social life. The university offers a wide range of interest-based clubs like the Literature and Fine Arts’ club, sports club, Music club, etc.

Life Beyond Books

The opportunities for fun and adventure in and around Darshan University are endless.

Beyond Classroom, learning will give the students excellent exposure to field exposure and company visits and surrounding locality. Taking the students outside the class and giving them the freedom to explore things around them in real-time gives them a lot of practical knowledge and nurtures they are minds with positive thoughts along with overall personality development. These excursions are also an essential part of developing them as responsible citizens who appreciate cultural diversity. There are numerous ways in which the students can be given exposure to look beyond books. We at the Darshan University don’t restrict our learners’ to only classroom learning they will be given equal, or we can say more preference is given to learning beyond books. We organize the events like,

  • Google GDG Meet
  • Udaan - Cultural Festival
  • Musical Event
  • Self-Defense Activities
  • Alumni Meet
  • Frolic - Technical Symposium
  • NCC - Naval Unit
  • Astronomy Activity
  • Thanganat - Navratri Celebration
  • Yoga - NSS Activity

A University is a path to success in career. We, at Darshan University cultivate skill focused career path for you to achieve strong success in 40-year long career.

Admissions Open for A.Y. 2025

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