About BBA (Hons.) Digital Marketing
BBA (Honors) DM is a 4-year full-time, industry-focused management program designed to enhance students' soft skills in business and management. It equips students with a diverse skill set to effectively manage, launch, and grow new or existing businesses, while also fostering teamwork through projects, presentations, case studies, and problem-solving activities.
This comprehensive soft skills program nurtures students holistically, offering a curriculum that blends contemporary domains such as accountancy, economics, finance, management, marketing, banking, human resource management, taxation, law, and computer studies, along with seven specialized certificate courses. The primary aim of this management program is to prepare graduates with the knowledge and skills necessary to tackle the dynamic challenges of modern businesses.
BBA (Honors) DM is ideal for students aspiring to develop a deep understanding of management concepts and principles.
Practical Exposure Given on:
- Canva
- AI Tools
- Google Ads
- Google Analytics
- Digital Marketing
- Social Media Marketing
- Search Engine Optimization