BBA (Honors) in Digital Marketing is a 4-year full-time program that combines management education with the fundamentals of digital marketing. The course helps students build a basic understanding of business concepts along with developing aptitude and practical exposure in digital marketing.
The curriculum includes core subjects such as accountancy, economics, finance, marketing, human resource management, business law, and computer applications, along with key digital marketing areas like SEO, social media marketing, content creation and designing , online advertising, marketing analytics, and e-commerce. Through projects, case studies, presentations, internships, and certificate courses, students gradually develop digital marketing acumen, analytical thinking, communication skills, and teamwork abilities.
This program is suitable for students who wish to understand management principles while building competence in the growing field of digital marketing.
4 Years
55,000
Passed HSC (10+2) examination in any stream with English subject or equivalent examination from any recognized board or school
Admission by Apply Online OR Visit Campus
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DU - Brochure BBA (Hons.) Digital Marketing - Brochure Explore Campus
The BBA–DM program is an excellent choice for building a foundation for careers in Business and Digital Marketing by combining management principles with practical exposure to online marketing practices. Graduates can explore opportunities across industries such as E-Commerce, Retail, Banking, Media, Education, Startups, and Corporate Organizations, where digital presence plays a key role. Career options include roles in Digital Marketing, Social Media Management, Content Creation, SEO, Online Advertising, E-Commerce, Branding, and Customer Engagement, with scope for pursuing higher studies like an MBA for further specialization.
Our well-planned and standards-based sequence of fruitful experiences targets students’ practice and achieves proficiency in content and applied learning skills. With a boom in value and skill-based education, our curriculum offers the same diversity to the learners.
( CC - Core Courses, MD - Multi-Disciplinary Course, AE - Ability Enhancement Courses, MC - Other Mandatory Courses, SE - Skill Enhancement Courses, VA - Value Added Courses, DS - Discipline Specific Course (Minor/Elective) )
Our faculties are well versed with the subject knowledge, having ample experience in their respective fields. They contribute to the holistic development of the personality of students by providing enough care and attention. The faculties are continuously involved in effective classroom teaching, academic advising and counseling of students, participation in departmental committee work, continuous development of the curriculum through assessment, applied research or scholarly activity, and service such as assisting in the recruitment of students.
With our ultra-modern infrastructure, smart classrooms, lush green campus, a wide range of sports facilities, and highly professional staff, we aim at nothing less than the best. Our students are our biggest assets and we continually work to bring the most dynamic and superior quality education to our young lot. Additionally, we also have a hostel facility for students.
The Training & Placement Cell at Darshan University is well-known for its consistent placement records. We strive to facilitate students in finding jobs that match their skill sets. T&P Cell also assists students in defining their career goals and attempting to achieve their ambitions through various pre-placement activities.
The alumni of Darshan University have made remarkable contributions to the growth and development of our nation, ranging from infrastructure development to the service sector. 7000+ Alumni are serving as engineers, scientists, technocrats, academicians and entrepreneurs to benefit society and humanity. They represent the ethos of Darshan University across the world and make a significant impact on society. The highly enriched alumni of DU serve as a link between the past and the present, aspiring to be the catalyst for a bright future.
Getting involved in clubs, societies, volunteering and part-time work is a great way to meet new people, enjoy your time at university and ensure you strike a healthy balance between studying and your social life. The university offers a wide range of interest-based clubs like the Literature and Fine Arts’ club, sports club, Music club, etc.
The opportunities for fun and adventure in and around Darshan University are endless.
Beyond Classroom, learning will give the students excellent exposure to field exposure and company visits and surrounding locality. Taking the students outside the class and giving them the freedom to explore things around them in real-time gives them a lot of practical knowledge and nurtures they are minds with positive thoughts along with overall personality development. These excursions are also an essential part of developing them as responsible citizens who appreciate cultural diversity. There are numerous ways in which the students can be given exposure to look beyond books. We at the Darshan University don’t restrict our learners’ to only classroom learning they will be given equal, or we can say more preference is given to learning beyond books. We organize the events like,
A University is a path to success in career. We, at Darshan University cultivate skill focused career path for you to achieve strong success in 40-year long career.
DU - Brochure BBA (Hons.) Digital Marketing - Brochure Explore Campus
Darshan University - having the foundation of its first Institution laid in 2009, and later on, established and consolidated under Gujarat Private Universities (Second Amendment) Act of 2021. It is one of the leading institutes within Saurashtra that offers Diploma, UG, PG and Doctoral Courses.
